CHICAGO, September 23, 2021 / PRNewswire / – Brown Gibbons Lang & Company (BGL) is pleased to announce the sale of Barnett Outdoors LLC (Barnett) to Surge Outdoors. The exact terms of the transaction were not disclosed.

Barnett is a premium brand of crossbow and archery accessories.

The transaction strengthens BGL’s leadership position in the market for investment banking services for outdoor enthusiasts and as a business advisor in a range of branded consumer products. In addition, Barnett’s rapidly growing outdoor equipment e-commerce business offers significant growth opportunities and represents another area of ​​primary focus for BGL’s Consumer Investment Banking group.

Founded in 1962, Barnett is a premium brand of crossbow and archery accessories. Its portfolio of innovative and patent-protected products is sold to a diverse base of leading retailers. The company offers crossbows, arrows, slingshots, youth archery and other accessory products through North America.

Surge Outdoors, LLC is a newly developed business for outdoor enthusiasts, owned and operated by Ryan busbice and David barnett.

BGL’s Consumer Group has extensive experience in M&A advisory and capital raising services spanning the entire consumer retail spectrum, with extensive experience in branded investment banking services. and electronic commerce. BGL’s consumer bankers offer cutting-edge technical expertise, positioning strategies and growth-driven projection models to ensure that branded and managed e-commerce DTC and B2B platforms are optimally positioned. The team is dedicated to providing market participants with expert information on the trends influencing their business and helping them identify and seize strategic opportunities in an increasingly complex market.

About Brown Gibbons Lang & Company

Brown Gibbons Lang & Company (BGL) is a leading independent investment bank and financial advisory firm focused on the global middle market. The firm advises private and public companies and private equity groups on mergers and acquisitions, divestitures, capital markets, financial restructurings, valuations and opinions, and other strategic matters. BGL has investment banking offices in Chicago, Cleveland, and Philadelphia cream, and real estate agencies in Chicago, Cleveland, and San Antonio. The firm is also a founding member of Global M&A Partners, enabling BGL to serve clients in more than 30 countries around the world. Securities transactions are conducted through Brown, Gibbons, Lang & Company Securities, Inc., a subsidiary of Brown Gibbons Lang & Company LLC and a registered broker and member of FINRA and SIPC. For more information, please visit

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