The Prince of Wales has launched an Amazon Prime TV channel dedicated to promoting programs on the climate crisis.

RE: TV, as the channel is called, will highlight projects from around the world chosen by Prince Charles with the aim of promoting a more environmentally friendly planet.

The channel will showcase both new and old films, covering topics such as sustainable fashion, coffee production, innovation and the environment as a whole.

“I have spent a large part of my life trying to engage people and businesses with the issues and solutions of the climate crisis,” Prince Charles said.

“RE: TV was therefore created with the aim of capturing the will and imagination of humanity and championing the most inspiring solutions for sustainability around the world. “

Charles is a strong advocate for action on the climate crisis, having launched a new charter earlier this year to promote sustainable practices within the private sector.

The Terra Carta charter defines a ten-point action plan for companies as part of a recovery plan aimed at drastically improving the carbon footprint of companies by 2030.

Designed by former Apple Design Director Sir Jony Ive, the Terra Carta is part of the Sustainable Markets Initiative launched by Prince Charles in January 2020 at the annual meeting of the World Economic Forum in Davos.

Speaking at the One Planet Summit which took place in January 2021, Prince Charles said: prosperity in harmony with nature, people and the planet for the next decade.

“I can only encourage, in particular, the actors of industry and finance to bring practical leadership to this common project, because only they are able to mobilize the innovation, the scale and the resources necessary for transform our global economy. “

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