Since its inception in 1940, the Milwaukee Journal Sentinel Sports Show has offered attendees the opportunity to go beyond the normal show experience and actually participate.

The 2022 show will continue that tradition with marquee competitions for archers, dogs and deer hunters, said show organizer Stephen Zonars.

Two of the events are familiar – the West Town Archery Tournament Series and the Vital Essentials Fastest Retriever Contest – and one will take place for the first time, the Milwaukee Journal Sentinel Trophy Deer Contest hosted by the Wisconsin Buck and Bear Club.

The Milwaukee Journal Sentinel Sports Show runs March 10-13 at the Wisconsin State Fair Park Exposition Center in West Allis.

Due to the COVID-19 pandemic, the show was canceled in 2021 for the first time in its 81-year history.

Plans call for a vigorous revival of the Midwest’s longest-running outdoor sports, travel and entertainment spectacle.

A wide range of exhibitors will be on hand, including outdoor products, vacation destinations and conservation organizations. Seminars, demonstrations and shows will also be organized on different stages.

And spectators will have the chance to win titles in several competitions.

For ‘stick and rope’ enthusiasts, West Town’s archery tournament series includes the Badgerland Challenge and the Bowhunter Challenge.

The archery competitions will take place in a pavilion inside the exhibition hall.

The Badgerland Pro-Am Shootout will separate archers into classes who will compete for prize money. Shooters in AA (the highest class) will compete for a payout of $4,000, including $1,500 for first place.

The Bowhunter Challenge for all amateur Cub Scouts, youth and adults; individual and team events will take place. Prices include gift certificates.

Participants must pre-register for archery competitions at; the deadline is March 4.

This Vital Essentials Fastest Retriever contest will once again provide a chance for our canine family members to show off their speed.

Milwaukee Journal Sentinel Sports Show fastest retriever contest.

All races are welcome, but no professionals please. The competition is intended for pets.

This year, the Vital Essentials Fastest Retriever competition will award cash prizes of $500, $250, and $100 to first, second, and third place respectively.

Doug Janes of Donnybrook Kennel in Cedar Grove will again oversee the contest. The deadline to participate is February 27. Visit to enter.

Deer hunters are encouraged to bring their buck racks to the show and enter them in the Milwaukee Journal Sentinel Trophy Deer Contest.

Antlers will be scored by Wisconsin Buck & Bear Club members at Booth #1720. No pre-registration is required, but attendees must purchase a ticket to attend the show and pay a $20 fee to enter the contest of deer trophy.

All entries must have been legally killed in Wisconsin by a licensed hunter.

The competition will include divisions for deer caught by firearms, crossbow and archery as well as prizes for judges’ choice, best in show by a young hunter and best in show by a hunter. Winners will receive a plaque or trophy.

The deer heads will remain on display at the show and the winners will be announced on the afternoon of March 13.

Additionally, WBBC will feature some of the best Wisconsin deer heads of all time on its booth, including replicas of Charles Bocook’s typical state record for archery (192 6/8″) and the Jim Jordan buck, the 206 1/8 inch Trophy shot in 1914 that once held the world record for typical whitetail deer shot by rifle.

To purchase Sport Show tickets, view a schedule or other details, visit

Free ice fishing clinics: The 29th annual free ice fishing clinics for kids will be held Saturday at four Milwaukee County Park locations.

Instruction is for anglers 15 and under and will be provided by volunteers from area clubs. The class portion will take place indoors with fishing on the lagoons to follow, conditions permitting. Materials will be available for use, but attendees are also encouraged to bring their own.

Events will run from 9:00 a.m. to approximately 2:00 p.m.

Locations are Brown Deer Park, 7835 N. Green Bay Road, hosted by Okauchee Fishing Club; Greenfield Park, 2028 S. 124th Street, hosted by Great Lakes Sport Fishermen; McCarty Park, 8214 W. Cleveland Avenue, hosted by the Southside Sportsmen Club; and Kosciuszko Park, 2201 S. 7th Street, hosted by the Wisconsin Fishing Club.